The biggest thing I’ve realized about @EthraShip: It’s not trying to reinvent global shipping. It’s trying to make one of the world’s most important industries work better with blockchain. Global trade moves trillions every year, yet much of the infrastructure remains fragmented, slow and outdated. That’s where the real opportunity is. You don’t need to convince people to use shipping. You need to improve the infrastructure behind an industry the world already depends on. The ships get attention. The infrastructure is the real story. That’s the part of @EthraShip I’m watching closely.