💰 Compensation redesign for AI-augmented sales teams is becoming one of the most important (and under-discussed) issues in GTM right now. Old quota and commission structures were built for a world where humans did almost all the work. That world is disappearing. ⚙️ When AI handles research, sequencing, data entry, and first-touch outreach, the role of the AE shifts heavily toward judgment, relationship, and closing. Paying people the same way for a completely different job creates misalignment and resentment. 📊 Forward-looking companies are already experimenting with new models: higher base for strategic work, different accelerators for AI-assisted deals, and clearer splits between what the system generates versus what the human closes. The goal is to reward the value a person uniquely adds, not the activity the AI now owns. 🔍 Teams that ignore this will struggle with retention and motivation. Teams that redesign thoughtfully will attract stronger talent and keep performance high as AI takes on more of the load. This is still early, but the companies figuring it out now have a real advantage. 🥃 TL;DR legends: Compensation has to change when AI does a large share of the work. Reward the human judgment and relationship skills that still close deals, not the activity the system now handles. @lanzilli @LNZVentures #SalesCompensation #AIAugmentedSales #GTM #EnterpriseSales #RevOps #SalesStrategy #RevenueGrowth #SalesLeadership
Lawrence LanzilliShare
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