Publicly traded companies are shifting Bitcoin from strategic hoarding to a liquid cash resource. Companies such as Satsuma, Bitdeer, Sequans, Genius Group, Prenetics, Vaultz Capital, Alpha Compute, AEG, and MAIA Biotechnology are either selling their Bitcoin directly or using it as collateral to repay debt, repurchase shares, or fund business transformations. The corporate narrative of “buy and hold” is unraveling. These actions signal that, in an environment of cash shortages and high interest rates, Bitcoin is no longer viewed as a faith-based reserve asset but as a liquidity management tool. This is structurally bearish for $BTC: long-term corporate buying is receding, and new selling pressure is coming from the very group that was once expected to hold steadfastly. While the reasons for selling vary, the direction is consistent—belief in holding Bitcoin is giving way to the primacy of cash.