💥NEW: Retailers need hands-on support to adopt digital payment solutions according to research 👀 > New @Stanford research suggests that practical support is necessary to expand digital payments and financial inclusion in developing economies. > When small retailers in Mexico received free digital payment devices without set-up support, most stopped using them. > Hands-on support and customer promotion doubled adoption rates and cut program costs. "In 2018, a Mexican government program handed out thousands of free digital payment devices to small retailers. Six months later, barely 12% were still using them. New research by Stanford Graduate School of Business marketing professor Sridhar Narayanan suggests the barrier to adoption was not the upfront cost of the new system, but whether merchants could set it up and use it properly."