Se Yong, fomo cofounder, explains why most consumer crypto companies fail "I think a lot of it is crypto consumer is not a big enough category. So we think of ourselves as a consumer app that's built on crypto guardrails." "When you think about a consumer crypto app, you think about, okay, I have this demographic of crypto users I need to appease and build for." "But I think you really miss the mark because there's maybe like 50,000 to 100,000 daily people that are actually using apps every day. In order for you to capture even a meaningful part of that, it's just not big enough." "On any given day, there's maybe 100,000 people that are actually using crypto apps." "So I think the mistake is you build for a consumer that is arguably the best consumer type in the world, where crypto users are gonna use anything." "I think it's one of those things where you over index for an audience that is gonna work their way around whatever product you build, and you need to be able to build for the mass consumer, which is the rest of the world."