The most underappreciated shift in tech is that distribution is becoming more expensive while switching is becoming easier. That sounds contradictory until you realize the point: buyers are willing to test faster, but only platforms that own a habit, a system, or a default interface survive the churn. This is why product moats are shortening while GTM moats are lengthening. Features can be replicated. Trust, procurement pathways, compliance acceptance, and executive habit cannot. In an AI world, the real barrier is no longer “can you build it?” but “can you become the sanctioned way work gets done?”