There is no market that keeps rising forever, just as there is no dream that never ends. The storage narrative, once the hottest topic, is now being mocked as it crashes. Those who once claimed they would change the industry have fallen silent. Those who used to post their gains have disappeared. Those who believed “this time is different” are now doubting themselves. In truth, every cycle is the same. Bull markets rise on imagination; bear markets are priced by reality. When prices rise, people believe in the future. When prices fall, people only see results. The cruelest part isn’t losing money—it’s realizing the stories you once deeply believed in are slowly falling apart. But those who’ve truly weathered multiple bull and bear cycles know: the market doesn’t destroy dreams—it eliminates illusions. Those who survive the cycles aren’t right every time; they stay at the table even when their dreams shatter. Because they understand: stories change, trends shift, narratives evolve—but cycles never do. In bull markets, you profit from insight; in bear markets, you profit from upgraded insight.