I spoke with @borjamartels, CEO @RoxomTV at the @smarterwebuk /@BTCTMedia conference about Bitcoin education and balance sheets. Timestamps: 0:00 — What is ROXOM TV? 0:49 — Why put Bitcoin on the balance sheet? 2:27 — The people and presenters appearing on ROXOM TV 3:11 — How reactions to Bitcoin in 2026 differ from earlier years 4:28 — Why might investors buy shares in a Bitcoin treasury company instead of self-custodying Bitcoin?
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