One thing that really stood out to me: Paid traffic doesn’t fail first in fintech - trust does. A lot of teams obsess over CAC and channels, but fintech growth feels completely different from normal consumer apps. They’re not just asking users to click a button - they're asking for users' trusts. That’s why activation matters way more than vanity signups. Honestly, this explains why so many “great marketing campaigns” still struggle to retain users. And this is well-explained by @stacy_muur.
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