Understanding yield vs total return: an important distinction. Yield: the income generated by an investment (dividends, interest) Total return: yield PLUS capital gain (or minus capital loss) Example: → Stock pays 6% dividend yield → Stock price falls 10% → Total return: -4% Many income investors focus only on yield and ignore capital erosion. The WISE investing framework looks at both: → Is the income sustainable? → Is the underlying asset appreciating or depreciating? → What is the true total return over time? A 6% yield that disappears due to a cut - and takes capital with it - is a very expensive "income." #DividendYield #TotalReturn #WISE #InvestWise #IncomeInvesting