“We need more visibility.” A lot of web3 founders say this usually right before they pour more budget into KOLs, ads, and “community growth.” But visibility without conversion is just burn. Impressions don’t pay, Users do. Before you scale distribution, answer this: ◼️ Can someone explain your project in two sentences ? ◼️ Does your landing page convert cold traffic in under 30 seconds ? ◼️ Do your KOLs have a clear CTA that matches the funnel ? Fix the funnel first. Then chase impressions and engagement.
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