Alibaba steps up its AI push to expand beyond traditional e-commerce 🧠 Alibaba is pushing AI deeper into the Taobao and Tmall ecosystem, from personalized search, product recommendations, and virtual try-on tools to shopping chatbots and merchant operation support. The key point is that AI is no longer just an experiment, but is increasingly being used to improve conversion rates and reduce real operating costs. 🎬 At the same time, the company is expanding into video and digital content through HappyHorse 1.0 and the Happy Oyster world model, signaling broader ambitions in content production, gaming, and interactive 3D experiences. Alibaba Cloud’s role in leading a major investment in ShengShu Technology also reinforces the view that the group is pursuing AI on two fronts at once, building in-house while also backing external players. 📈 What the market is focusing on is not just new product launches, but the fact that Alibaba is repositioning itself as an AI technology company alongside its core e-commerce platform. Short-term cost pressure may persist, but analysts see this as the kind of investment Alibaba needs if it wants to build new growth engines in cloud, digital content, and AI-driven commerce. #Alibaba #ArtificialIntelligence