crypto projects still measure marketing success by impressions. impressions don't convert. trust does. the 2021 playbook: pay a big KOL, get a spike, watch it fade. nobody remembers, nobody stays. what actually works: smaller creators who write from experience, argue in replies, and carry the narrative into real conversations. reach rents attention. trust compounds it. that's the whole reason @RallyOnChain scores on quality, not follower count. because the creator with 500 people who actually listen beats the account with 50k who scroll past. crypto marketing doesn't need more noise. it needs more belief.