Brave is back in the mainstream, but many people may not realize that Brave is also a Web3 startup. Brave’s model is as follows: > Focuses on user data privacy—e.g., it doesn’t track cross-site activity, so there are no traditional ads on web pages. > Instead, it features a private ad system where users can opt in to view ads and earn BAT tokens as rewards. > Advertisers must pay in BAT to create ads that users choose to view. In simple terms, instead of paying a premium to avoid ads, Brave blocks ads and pays you to view them. Today, Brave has 110 million monthly users, and its revenue is estimated to have reached nine figures. It’s one of the most successful Web3 startups in terms of mass adoption—regardless of its token’s current price.