As more builders continue launching products, creating content, and organizing events on Arc, making sure people can clearly tell the difference between your product and the network it's built on becomes more important. To address this, Arc has released its Brand Guidelines and Partner Toolkit, a resource designed to help builders use the Arc brand correctly while keeping their own identity front and center. Whether you're announcing a new integration, designing graphics for social media, updating your website, or speaking at an event, the toolkit explains how to reference Arc correctly without creating confusion about who built what. It's less about restricting builders and more about helping the entire ecosystem communicate in a consistent, professional way. Instead of making Arc appear to be the product itself, communicate that your application is built on or integrates with Arc. For example: FlowPay Built on Arc✅ LedgerLink now supports Arc✅ Nova Wallet is powered by Arc Network✅ MerchantHub integrates Arc for stablecoin payments✅ Don't use names such as Arc Wallet❌ Arc Payments❌ Arc Exchange❌ Arc Commerce❌ Why This Matters: Imagine downloading an application called Arc Wallet. Most users would naturally assume it's the official wallet developed by Arc. If the application experiences downtime, security issues, or poor user experience, people are likely to associate those problems with the Arc ecosystem itself, even if Arc had nothing to do with building the product. Using clear branding helps users understand who built the application while still recognizing that it's powered by Arc. The toolkit also provides guidance on using Arc's visual identity. The Arc logo isn't simply a design asset anyone can place anywhere. It's intended for projects actively building on Arc or organizations with an official partnership. Even when you're permitted to use it, the logo should remain unchanged. That means you shouldn't: Change its colors Stretch or distort it Add effects or overlays Place text over the logo Make it more visually dominant than your own company logo Think of the Arc logo as a trust signal rather than the centerpiece of your brand. The branding guidance isn't limited to websites. It also applies to: Product announcements Documentation Social media graphics Event banners Presentation slides Landing pages Partner pages Marketing campaigns For example, if you're announcing a new integration, saying "MerchantHub now supports Arc Network for stablecoin payments" communicates the relationship much more clearly than branding the service as "Arc MerchantHub" or "Arc Payments." Small wording choices like these make a big difference in maintaining a professional ecosystem. Some Uses May Require Approval Most builders won't need approval for everyday references such as stating their product is built on Arc. However, if your marketing materials could imply an official partnership, endorsement, or joint campaign with Arc, it's important to review the toolkit and obtain any necessary permissions before publishing. This helps protect both your brand and the Arc ecosystem from misleading messaging. The Brand Guidelines and Partner Toolkit aren't about limiting creativity. They're about giving builders a clear framework for representing their products professionally while strengthening trust across the entire ecosystem. As more teams continue building on Arc, following these guidelines will help ensure that every launch, announcement, and integration contributes to a more consistent and recognizable ecosystem. Check out the full article below to understand more