Da Nang is aggressively integrating AI into tourism and culture. It’s on-trend, but is this a real breakthrough or just a short-term PR campaign? AI is only worth investing in if it personalizes guest experiences and optimizes operational costs—not just for the sake of chatbots or VR. Let’s wait for data next season on repeat visitor rates and actual revenue generated by businesses implementing these solutions. If successful, it could pave the way for deeper digital transformation in Vietnam. How do you assess the commercialization potential of AI in traditional services?
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