NEARLY HALF OF AMERICA USES AI BUT JUST 2-3% PAY FOR IT Most consumers find free versions enough for basic tasks like summaries, questions or trip planning. Younger users are 4x more likely to pay, while adoption is also much higher among consumers earning above $150K. Overall AI subscriptions rose 38% in Feb 2026 as compared to 2024 levels, yet overall paid penetration still remains very low.
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