Adobe just proved that AI adoption is accelerating. Q3 revenue hit $6.76B, up 13% YoY, while AI-first ARR surged more than 150%. Adobe also crossed 1B monthly active users. Yet $ADBE still came under pressure. Why? Investors want more than adoption metrics. They want to see clear evidence that AI is translating into stronger revenue and profits. Q4 revenue guidance of $6.8B-$6.85B was viewed as not strong enough. The message from the market is simple: AI adoption is impressive. AI monetization is what matters next.
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