Why are Apple gift cards sold at such low prices? How do sellers make money? Many people buy gift cards monthly to top up GPT and wonder: Why can a $10 card be sold for $10—or even less? What’s the seller’s motive? 1. Legitimate low-margin business Profit margins come from exchange rate differences, bulk purchase discounts, holiday promotions, and the fact that digital gift card codes require no shipping and turn over quickly. While profit per card may be minimal, high volume and repeat purchases add up. 2. Recycling and reselling Some cards originate from corporate benefits, prizes, or individuals reselling unused cards. Middlemen buy them cheaply and resell at a markup. The problem? Buyers can’t easily verify where these cards originally came from. 3. Shadow economy risks Low-priced gift cards may also be used to launder funds from stolen credit cards, fraud, or other illicit activities. Just because a card works doesn’t mean its origin is clean. At best, the card could be frozen and the balance lost. At worst, your account could be implicated—or you could get entangled in financial disputes. The cheaper the price, the more you should ask: Who is really bearing the cost behind this discount?