Apple controls the iPhone, iPad, and Mac, yet has not yet created an AI capable of truly acting on behalf of its users. The company best positioned to build a personal agent has instead fallen behind in the agent era. Bloomberg reporter Mark Gurman has revealed new details about Apple’s AI strategy. First, Apple aims to transform Siri into a true proactive agent as early as 2027, targeting competitors like OpenAI’s ChatGPT Dots, Meta’s Muse, and Grok. This means Siri will no longer simply respond to one command at a time, but will instead continuously remember user goals, autonomously determine the next steps, proactively track progress, and see tasks through to completion. However, Apple faces a more embarrassing technological gap: Computer Use. OpenAI and Anthropic have already enabled AI to operate software, click buttons, and complete cross-interface tasks. Yet Apple—the company that controls the entire operating system, hardware, and app ecosystem—has yet to deliver comparable capabilities. Even more delicate is the personnel issue: Mike Rockwell, the executive previously tasked with reviving Siri’s AI capabilities, is seriously considering stepping down as Siri’s lead next year—or even leaving Apple entirely. New CEO John Ternus is pushing the software team to accelerate progress, yet key leadership may soon depart. The strategy may be shifting, but the organization may not yet be ready. What’s most intriguing here isn’t how far behind Apple is in large models, but how AI is reshaping the power structure of operating systems. In the past, Apple’s advantage lay in controlling the entry points to software. In the agent era, true value may shift to whoever can understand user intent, orchestrate across apps, and complete tasks on the user’s behalf. Theoretically, Apple is best positioned to achieve this. Unlike third-party agents that rely entirely on screen recognition and simulated clicks, Apple can leverage native interfaces and finer-grained permission controls to enable more reliable execution. But having control over the system is entirely different from possessing AI execution capability. Previously, users learned how to use the iPhone. Now, it’s Apple’s turn to teach Siri how to use it.