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Apple has officially become the second company in history to surpass a $5 trillion market capitalization, while also becoming the world’s most valuable company. Apple achieved this milestone despite spending significantly less on AI compared to other major technology firms. At the same time, Apple is transitioning from the traditional device upgrade model to a “Hardware-as-a-Service” model. The company has just launched the Apple Upgrade program in the U.S., in partnership with Klarna, allowing customers to lease an iPhone for as low as $17.99 per month. The program offers lease terms of 12 or 24 months for iPhones and Apple Watches, and 24 or 36 months for Macs and iPads. At the end of the contract, customers can upgrade to a new device, purchase the device they’re using, or return it to Apple. This helps Apple generate more stable, recurring revenue rather than relying solely on new device sales.

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