Xinhuo Group has officially acquired Avenir Group, the family office founded by Li Lin, including its approximately 20-person investment team and associated trading systems, as well as Li Lin’s long-term BTC strategy capabilities. This move aims to further strengthen Xinhuo Group’s private banking-grade digital asset custody services.
Author and source: Xinhuo Group
According to Bloomberg on April 22, Hong Kong-listed company Sunfire Group (1611.HK, formerly Sunfire Technology) officially acquired the approximately 20-person investment team and associated trading systems from Li Lin’s family office, Avenir Group, and inherited Li Lin’s family office’s long-term BTC strategy capabilities, aiming to enhance Sunfire Group’s private banking-grade digital asset custody services.
Weng Xiaoqi, Executive Director and CEO of Xinhuo Group, stated in an interview that this acquisition will inject core investment research capabilities into the company’s private banking-grade digital asset custody business, helping to expand its footprint among high-net-worth and institutional clients. The company plans to grow the scale of its private banking-grade digital asset management business to over $1 billion within the next two years.
Avenir Group, originating from the Li Lin family office, has evolved into a comprehensive investment group and ranks among the industry leaders as of December 31, 2025, with over $900 million in Bitcoin ETF holdings. In March of this year, Xinhuo Technology officially rebranded as Xinhuo Group, comprehensively advancing its brand and business upgrades.
Weng Xiaoqi stated that the investment team joining Xinhuo Group comprises full-cycle professionals in investment research, trade execution, and risk management, with a core focus on the "Alpha BTC" strategy. This strategy optimizes returns through options contracts, aiming to generate superior returns compared to a simple long-term Bitcoin holding approach, offering clients more competitive asset management solutions. Avenir’s strategy has demonstrated strong performance, with an annualized return of 5%-7% during research periods, maintaining stability even during prolonged market corrections, with drawdowns of approximately 1%.
Jacob Zhong, Managing Partner of Avenir’s Strategic Investment and Partnership Affairs, stated that this integration deeply combines the strengths of both parties, comprehensively empowering Xinhuo Group’s strategic upgrade and helping it build industry-leading digital asset solutions.
It is reported that on April 23, Xinhuo Group will host the Bitfire Day・2026 Hong Kong Institutional Digital Wealth Management Summit on the main stage of the Hong Kong Convention and Exhibition Center’s Web3 Carnival, where it will officially unveil detailed information about the “Alpha BTC” service and announce the full strategic acquisition plan and future roadmap.