According to IT Home, Xiaohongshu's Shuguanjia announced on March 10 that it will strictly crack down on AI-managed accounts. The platform explicitly prohibits any use of technology to simulate human behavior, automatically generate content, or engage in fake interactions, and will implement a tiered penalty system effective immediately: accounts occasionally using AI to write or post content will receive warnings or content distribution restrictions, while accounts fully reliant on AI for management will be permanently banned. The platform also encourages users to use AI tools responsibly and to share authentic content as real individuals; users who discover violations can report such accounts via the reporting button.
Xiaohongshu Announces Crackdown on AI-Managed Accounts
TechFlowShare
Summary
On March 10, 2026, Xiaohongshu announced a crackdown on AI-managed accounts. The platform will penalize accounts that use AI to simulate human behavior, generate content, or fabricate interactions. Accounts using AI for occasional posts will receive warnings or restrictions, while fully AI-operated accounts will be banned. Xiaohongshu encouraged users to use AI tools responsibly and report violations. This initiative follows growing AI + crypto-related news and ongoing on-chain discussions around platform integrity.
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