According to the Wall Street Journal, Tools for Humanity, co-founded by Sam Altman, is promoting its “World ID” human verification product through partnerships with well-known consumer brands. Gap stores in San Francisco have installed the company’s signature Orb device to help visitors obtain a World ID; Visa plans to launch payment cards enabling World ID holders to spend digital assets including Worldcoin; and Tinder is testing the identity verification system in Japan. Trevor Traina, Chief Business Officer at Tools for Humanity, said the company now intends to rely on partnerships with traditional brands to carry out most of its World ID marketing. The company aims to generate revenue by charging fees when applications use World ID to verify human identity, but its current priority is achieving widespread adoption. According to company data, nearly 18 million people have obtained a World ID, with approximately 1.1 million in North America.
Worldcoin Partners with Gap, Visa, and Tinder to Promote Its Human Verification Product, World ID
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Summary
Tools for Humanity, co-founded by Sam Altman, is expanding its real-world assets (RWA) initiatives through partnerships with Gap, Visa, and Tinder to promote World ID. Gap stores in San Francisco now feature Worldcoin’s Orb devices for ID registration. Visa is developing payment cards enabling World ID users to spend digital assets, including Worldcoin. Tinder is testing the system in Japan. The company plans to market World ID through brand partnerships and generate revenue via app fees. To date, nearly 18 million people have signed up, with 1.1 million in North America. On-chain data reflects growing platform adoption.
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