ChainThink reports that, according to Vesper data as of June 21, the price of whey protein in the United States has recently surged sharply, with whey isolate prices exceeding $14 per pound, while whey concentrate 80 has also risen in tandem, both reaching all-time highs.
Looking at price trends, whey protein prices hit a low in 2023, then rebounded steadily and accelerated upward by 2026. The market has also begun expressing concerns that creatine may become the next supplement category to face shortages.
Serenity jokingly referred to this price surge as a "gym version of hash rate shortage," highlighting how rising demand combined with supply constraints led to a rapid price increase.