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Press release.
Dubai, United Arab Emirates, April 28, 2026, Chainwire.
Visa and WeFi are collaborating on a program focused on exploring on-chain banking and stablecoin-based payment use cases in specific markets.
This partnership builds on Visa’s work in digital asset payments, focusing on how on-chain value can interact with familiar payment experiences within existing regulatory frameworks.
As the use of tokenized assets as settlement instruments continues to grow, demand for infrastructure that can convert on-chain value into everyday economic activities is accelerating. WeFi describes its platform as a coordination layer between stablecoins and decentralized finance, and regulated payment infrastructure, designed to support use cases such as cross-border spending and on-chain value storage.
WeFi’s decentralized banking model takes a different approach. Cryptocurrency offers superior payment options compared to some existing models. Cryptocurrency-based traditional cards are built on a fully custodial model. WeFi’s infrastructure aims to balance users’ choice in asset custody with access to regulated payment channels.
The program will be rolled out region by region, initially launching in selected markets in Europe, Asia, and Latin America. Expansion to other markets will depend on local regulatory approvals and partnerships with issuing institutions.
Mathieu Altwegg, Head of Products and Solutions at Visa Europe, said: "As interest in digital assets continues to grow, our focus is on making these new models practically scalable—by connecting them to the payment experiences people already trust. This partnership demonstrates how Visa’s global network can interact with on-chain models while operating within established regulatory frameworks and meeting consumers’ and merchants’ expectations for reliability."
For an increasing number of users, traditional banking products no longer fully reflect how funds are stored, transferred, and used in the digital age. WeFi bridges this gap by introducing a new category of financial services—on-chain banking. Users enjoy familiar payment experiences while interacting with digital assets in a more transparent and flexible manner. The partnership with Visa further strengthens this vision by directly connecting blockchain-based value to the global payment network trusted by consumers and merchants alike.
Maksym Sakharov, Co-Founder and Group CEO of WeFi, said: "People want their funds to move seamlessly across borders without unnecessary complexity. We believe this partnership is a way to leverage Visa’s strengths to continue developing WeFi’s decentralized banking services in key regions."
At the initial stage of the partnership, the focus will be on regulated areas. Stablecoins are suitable for everyday payments, and other digital assets may be considered for addition in the future.
Unlike many cases, cryptocurrency WeFi is a payment solution entirely based on a custodial model, with a decentralized banking architecture that separates asset control from payment execution. This allows users to independently choose how they hold their digital assets while still benefiting from regulated card issuance processes, compliance frameworks, and established card acceptance systems. In a market increasingly focused on user autonomy and risk transparency, this hybrid model offers a pragmatic path forward.
This partnership aims to support users seeking a convenient bridge between cryptocurrency and traditional finance. Through its collaboration with Visa, WeFi seeks to demonstrate how crypto-native financial services can responsibly scale within existing regulatory frameworks. Combining Visa’s global payment expertise with WeFi’s on-chain banking model, this partnership highlights a broader shift in financial services—from experimentation toward maturity—as cryptocurrency products evolve toward integrated, consumer-facing, and directly applicable solutions.
About WeFi
WeFi is a decentralized banking infrastructure provider that integrates traditional banking with decentralized finance into a single, compliant, and intuitive experience. The platform makes cryptocurrency as easy to use as traditional banking services, without requiring any blockchain knowledge.
While using everyday banking products, users can seamlessly use cryptocurrencies in real life—including spending cryptocurrencies as legal tender, making cross-border payments, and storing value over the long term. Security, compliance, and customer protection are core principles of WeFi. WeFi’s decentralized banking model has received official recognition. The Web3 glossary is provided by CoinMarketCap.
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Regarding visas
Visa is the world’s leading digital payment company, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and regions. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payment network, enabling individuals, businesses, and economies to thrive. We believe that inclusive global economies benefit everyone, and we view seamless payments as the foundation of future financial flows.
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