Trump Media & Technology Group is packaging every one of Trump’s social media posts as Wall Street’s hottest “high-value trading signals,” enabling quantitative firms to execute buy or sell orders within a second.
Trump Media & Technology Group is selling the Truth API to U.S. stock traders, enabling institutions to read posts on the "Truth Social" platform with extremely low latency. President Trump’s posts are at the core of this service.
According to insiders, the Truth API plans to charge $100,000 per month; with a multi-year contract, the monthly fee can be reduced to $60,000. This price is unaffordable for most retail investors closely monitoring Trump's posts.
This service will provide data from the platform's most followed accounts. Trump has the largest fan base, with approximately 13 million followers, and his son and Vice President Vance also have large followings.
Vladimir Novachki, CTO of Trump Media & Technology Group, Paul Bremer, Chief Revenue Officer, and Mattheus Wagner, Director of Strategic Planning, have been negotiating this paid data service with trading firms.
The company spokesperson said: "The Truth API is designed to push posts to everyone simultaneously, never in advance."
Wall Street has already established corresponding trading systems. Traders say that multiple major institutional investors use automated systems to monitor real social platforms and typically execute trades or close positions within less than a second after identifying key terms.
A presidential post can trigger millions of shares in trading within a minute.
Even without naming specific companies, Trump's public statements can quickly impact related stocks. On January 7 of this year, he announced that he was taking steps to prohibit large institutional investors from purchasing additional single-family homes.
At the time, Trump wrote: "People live in houses, not companies." Following this, stock prices of companies involved in the sector, such as Blackstone and Invitation Homes, fell sharply.
At 12:38 p.m. local time on June 9, Trump posted that Iran shot down an Apache helicopter patrolling the Strait of Hormuz. He added, "The United States must respond to this attack."
Transaction data reviewed by The Wall Street Journal showed that trading in energy stocks surged almost immediately after the post was published, causing related stock prices to rise. Two days later, Trump again stated that he had canceled a planned military strike that evening due to ongoing negotiations with Iran.
Trump hinted that both sides may soon reach a long-term peace agreement and wrote, "The time and place for signing will be announced soon." Stocks related to energy and defense immediately plunged sharply.
DTN data shows that after Trump posted the two Iran-related messages last month, investors traded more than 2 million shares within one minute. Nearly 20 energy and industrial stocks experienced price swings exceeding 2%.
The trading firm has begun scanning Trump's posts for specific company names and phrases such as "thank you for your attention to this matter," which may indicate important information. "Ceasefire" and "Iran" are also key terms under scrutiny.
Some institutions even use AI agents to quickly assess the potential market impact of statements. Compared to Trump’s first term, Wall Street is currently more cautious in its response to his social media posts.
Trump's previous decision to lift tariffs spurred the Nasdaq Composite, dominated by technology stocks, to rise 12% in a single day. Even as overall market reactions have moderated, faster traders can still profit from volatility in individual stocks and indices.
High-frequency trading competes for nanosecond advantages.
A source revealed that five of the companies that have signed up to use the Truth API are high-frequency trading firms. These traders typically profit from fleeting price discrepancies in assets, making response speed critical.
In high-frequency trading, gaining access to data nanoseconds faster than competitors can create a significant advantage. A nanosecond is roughly the time it takes light to travel one foot.
Professor Eric Budish of the University of Chicago Booth School of Business, who has studied such trading firms, said that high-frequency institutions seek speed advantages through various methods.
Some companies place their servers next to the computers that drive exchanges such as Nasdaq or the New York Stock Exchange. Other institutions locate their servers around Washington, D.C., to be as close as possible to the sources of government economic data releases.
Purchasing a high-speed data feed is also one such tool. Joe Saluzzi, co-founder and partner at Themis Trading, illustrated the mechanism using oil futures trading. If an institution has placed a buy order for oil futures and then learns via a high-speed data feed that Trump has announced the end of the U.S.-Iran conflict, it can immediately cancel its buy order and instead short oil. This process may be completed before other investors see the post.
Saluzzi said, “They need to be the fastest. To achieve this, they’ve built various systems around this principle, and this service appears to be the missing piece of the puzzle.”
Some traders expect that high-speed "real social" data streams may become an industry-standard technology, with many institutions signing up to avoid falling behind. David Boole, Managing Director at BayCrest, views this expenditure as a cost of maintaining competitiveness: “It’s a defensive cost and doesn’t necessarily generate alpha.”
Many retail investors also want to trade based on Trump’s social media posts, and Reddit even has dedicated forum sections discussing this topic. However, the speed of ordinary traders cannot match that of highly agile algorithms.
"Retail investors are not fast enough to make a meaningful impact," said Boole.
The Truth API has also drawn criticism from Democrats. Senator Mark Warner of Virginia stated this week that it amounts to the president enriching himself and would "establish a two-tiered system for accessing government information, thereby threatening the integrity of U.S. capital markets."
A spokesperson for Trump Media & Technology Group responded that some politicians have falsely accused the company of engaging in "anti-free market behavior and pressuring businesses to boycott the product, all of which constitute a coordinated effort to harm a publicly traded company."