The Trump family has pulled in at least $2.3 billion in cryptocurrency profits since the November 2024 presidential election. That’s more than any publicly traded company in America earned from crypto during the same window, according to a Reuters investigation.
Where the money comes from
The bulk of these profits trace back to World Liberty Financial, a decentralized finance platform co-founded by Eric Trump and Donald Trump Jr. in 2024. WLF sells governance tokens, and the family’s ownership structure entitles them to 75% of the proceeds from those sales.
The family maintains a holding stake of roughly 60% in WLF, giving them both majority control and an overwhelming share of the upside. Approximately $1.6 billion of the total gains came through token sales and related deals, with a single 2025 token transaction alone generating $500 million.
During the first half of 2025, the family reportedly pulled in around $800 million from crypto-related activities. The pace has only accelerated since then, pushing the total past the $2.3 billion mark by the time Reuters tallied the numbers.
The Trump family risks minimal personal capital in these ventures. The profit-sharing structure at WLF means they capture 75% of revenue from token buyers without putting significant skin in the game themselves.
The other side of the ledger
The Reuters investigation found that investor losses from Trump-linked cryptocurrencies, equities, and exchange-traded funds total approximately $2.3 billion as of April 2026. More than one million investors have been affected.
Retail and institutional investors alike experienced significant declines in asset values after initial launches.
Why this matters for investors and the market
For individual investors considering Trump-linked tokens or any governance token with similar structures, the math here is instructive. A 75% revenue share to insiders means that for every dollar flowing into the project, only 25 cents goes toward anything that might benefit other token holders.