Amid ongoing debates surrounding US President Donald Trump and his family’s cryptocurrency ventures, a new initiative centered around the TRUMP token has emerged.
It is alleged that the Trump team has launched a membership-based club offering exclusive experiences under the name “Trump Coin Club.” The club reportedly includes a leaderboard that ranks users based on the amount of tokens they own and their time-weighted assets, suggesting the project aims for a high-end membership model.
The addition of a new password-protected subdomain to the official website of the TRUMP token team, affiliated with the Trump family, has fueled speculation about the launch of this club. Within the community, there’s talk that this move may be linked to a major announcement to be made at Trump’s upcoming TRUMP-themed gala event.
Meanwhile, Trump is preparing to host the winners of the second annual memecoin competition at his Mar-a-Lago club in Palm Beach, Florida. The top 297 TRUMP token investors will be eligible to attend the event, while the top 29 will receive a private VIP reception and champagne with the president. Trump’s speech at the event and his description of it as “the world’s most exclusive crypto and business conference” have drawn attention.
However, these developments have also drawn criticism due to the connection between Trump’s political position and his family’s growing crypto investments. Democratic leaders, in particular, are calling for an investigation, arguing that these activities may create a conflict of interest. The White House, however, maintains that Trump’s assets are managed by a trust run by his children and that there is no conflict of interest.
The Trump family has earned over $1 billion from cryptocurrency sales to date. At least $336 million of this is said to have come from memecoin sales in the first half of 2025, and with unrealized earnings, this figure could reach billions of dollars.
However, the TRUMP token’s market performance remains weak. The token is trading approximately 96% below its peak of $75 reached in January 2025, with the price reportedly falling to $2.81 at the close of the latest competition. According to data from the crypto analytics company Nansen, the total assets of the 297 investors who qualified for the competition remained at approximately $29 million, significantly lower than the $148 million reported in the first competition in 2025.
*This is not investment advice.
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