Strive is further expanding its Bitcoin reserve financing capacity. The company disclosed plans to increase the limits of its two at-the-market (ATM) programs by $2.1 billion each, adding a total of $4.2 billion in purchasing power to continue accumulating Bitcoin amid market volatility.
Each of the two ATM plans increases by $2.1 billion
CEO Matt Cole stated that Strive plans to simultaneously expand both the ASST and SATA ATM programs due to increasing liquidity and investor demand for both securities. The company also indicated that it will update its full balance sheet prior to the next trading session.
The ATM mechanism typically allows issuers to sell securities in batches according to market conditions. Compared to a single large-scale financing, this approach offers greater flexibility and enables faster deployment of funds when prices decline or market opportunities arise.
Current holdings are approximately 16,500 bitcoins.
According to the company’s disclosure, Strive currently holds approximately 16,500 bitcoins, valued at around $1.27 billion based on the figures cited in the article. Just last week, the company raised approximately $194 million through the issuance of SATA preferred shares, which, at the prevailing price, equated to the purchase of about 2,621 bitcoins.
- Current position: approximately 16,500 BTC
- Position valuation: approximately $1.27 billion
- Last week's funding: approximately $194 million
If this $4.2 billion expansion proceeds, Strive's flexibility to allocate additional funds toward Bitcoin purchases will significantly increase, indicating that its corporate Bitcoin treasury strategy continues to accelerate.
In contrast to Strategy's sell-off
On the same day this disclosure was released, Strategy, the world’s largest corporate holder of Bitcoin by volume, attracted market attention for selling 32 bitcoins. The report noted that this sale, valued at approximately $2.5 million, was primarily used to fulfill preferred dividend obligations.
In contrast, Strive chose to expand its financing instruments rather than reduce its holdings. The actions of the two companies reflect a growing divergence in corporate crypto strategies: one is making modest sales to fulfill capital instrument obligations, while the other continues to preserve greater room for future accumulation.
From market signals, Strive’s strategy leans toward a long-term allocation approach. By increasing its ATM limit, the company preserves financing flexibility, indicating its intent to continue capitalizing on buying opportunities presented by Bitcoin price volatility amid sustained institutional demand.
Additional information: As stated in the original text, Strive is currently the seventh-largest corporate holder of Bitcoin.

