Strategy closed at $99.50 on June 24, falling 4.18% for the day—the first time since March 2024 that the stock dropped below $100. For investors who have long viewed MSTR as an alternative to direct Bitcoin exposure, this breakdown signals a shift in market sentiment regarding the company’s valuation and its Bitcoin holding strategy.
The stock price has fallen below a key psychological level.
Over the past year, Strategy has been regarded by many traditional market investors as a high-elasticity alternative to Bitcoin. Now that its stock price has returned to double digits, the market is no longer focusing solely on its Bitcoin holdings, but is also paying closer attention to financing costs, equity dilution, and cash safety buffers.
The article notes that $100 is not only a round number but has long been viewed as an emotional threshold. After the price broke below this level, concerns about position adjustments, margin pressure, and subsequent volatility intensified.
Two days ago, it was still continuing to accumulate Bitcoin.

Two days before the stock price fell below $100, Strategy continued purchasing Bitcoin. The company previously raised approximately $335.5 million through the sale of common stock, using about $34.9 million to buy 520 Bitcoin, with the remaining $300 million added to its cash reserves.
The company's cash reserves have now increased to $1.4 billion. According to CoinDesk, this additional cash is also seen as a significant measure to reassure preferred shareholders, particularly following STRC's underperformance.
- Latest holding: 520 BTC
- Increase amount: approximately $34.9 million
- Cash reserves: Increased to $1.4 billion
847,400 bitcoins bring about dual amplification
As of now, Strategy holds 847,363 bitcoins, approximately 4% of Bitcoin’s final total supply. According to the data provided, the company’s cumulative purchase cost is approximately $64.01 billion, with an average holding cost of $75,651 per bitcoin.
This means that when the price of Bitcoin falls below this average cost, the company’s overall position is in an unrealized loss. The article states that, at Bitcoin’s price of approximately $61,000 at the time, the market had begun to more directly examine this paper pressure.
What makes Strategy unique is that it is both a publicly traded company and the world’s largest corporate holder of Bitcoin. When Bitcoin rises, this structure often amplifies stock price elasticity; however, when the market weakens, financing leverage and concentrated holdings simultaneously intensify downward pressure.
The market is reassessing the treasury model.
This drop below $100 is not just an ordinary intraday fluctuation. It occurs against the backdrop of the company continuing to buy Bitcoin through stock sales while increasing its cash reserves, reflecting investors' reassessment of how long this aggressive Bitcoin treasury strategy can be sustained.
For some investors, MSTR’s past appeal lay in its higher elasticity and premium potential compared to Bitcoin. But as the stock price has declined, whether this premium can be sustained has become the new focus.
If Bitcoin rebounds subsequently, Strategy’s stock price may regain support; however, if Bitcoin continues to face pressure, market scrutiny of its financing methods, liquidity buffers, and concentration of holdings could intensify further.

