Strategy CEO: Morgan Stanley’s 2% BTC Allocation Could Generate $16 Billion in Potential Buy Orders

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Strategy CEO Phong Le highlighted that a 2% asset allocation to Bitcoin by Morgan Stanley could unlock $160 billion in buy orders, driven by its $8 trillion wealth management portfolio. This potential demand, dubbed "Monster Bitcoin," could surpass BlackRock’s IBIT ETF by three times. Value investing in crypto is gaining traction as major institutions explore Bitcoin as part of broader asset allocation strategies.

Odaily Planet Daily reports: Phong Le, CEO of Strategy, posted on X that Morgan Stanley’s wealth management division oversees approximately $8 trillion in assets under management, with a recommended Bitcoin allocation range of 0–4%. If a 2% allocation is assumed, this could generate approximately $160 billion in potential buying pressure—three times the size of BlackRock’s existing Bitcoin ETF, IBIT. Phong Le described this potential demand as “Monster Bitcoin,” suggesting that the Bitcoin market could face massive buying pressure, significantly impacting price and liquidity.

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