Strategy Buys $1.3B in Bitcoin, Pushing Price Above $95,000

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Value investing in crypto saw a major move as Strategy bought $1.3B in Bitcoin on January 14, 2026, pushing the price above $95,000. The firm now holds $66B in Bitcoin, with an average cost of $75,000 and $14B in unrealized gains. Strategy raised $1B through a new share offering. Spot Bitcoin ETFs saw $754M in inflows, led by BlackRock’s IBIT with $127M. Price action suggests strong institutional interest, with Strategy’s CEO Phong Le and Fidelity both expecting more national treasuries to adopt Bitcoin in 2026, citing Brazil and Kyrgyzstan as early adopters.

The price of Bitcoin rose back above $95,000 on Wednesday after Strategy purchased another $1.3 billion of the top crypto in its largest haul since July. Strategy’s shares, widely seen as a leveraged bet on Bitcoin price, jumped 7% on the news. The crypto treasury firm now holds $66 billion in Bitcoin, at an average purchase price of about $75,000, according to its Securities & Exchange Commission filing. It is currently sitting on about $14 billion in unrealised profit, according to the filing. Strategy funded the massive play by selling over $1 billion in new shares of its company stock directly to investors on the open market, rather than deploying the cash on its balance sheet. Adding to the positive price action, spot Bitcoin exchange-traded funds on Tuesday posted the largest single-day inflows since October at $754 million, data compiled by DefiLlama shows. BlackRock’s flagship IBIT product led the charge at $127 million. Saylor holds firm To be sure, many digital asset treasury companies have been hit by falling crypto prices in recent months. Nearly 40% of the top 100 Bitcoin treasuries are trading at a discount — the key metric that permits them to raise more capital to fund their Bitcoin buys — and more than 60% have bought Bitcoin at higher prices than today. But Michael Saylor, the executive chairman of Strategy, has maintained his bullishness on Bitcoin. In an interview on Monday with podcaster Danny Knowles, he slammed the criticism of the sustainability of treasury companies’ business models. In December, Strategy announced that it had built a $1.4 billion cash reserve to shield itself from dramatic market swings like the ones in recent months. Adding to the firm’s long-term playbook, chief executive Phong Le predicted that 2026 will unleash a wave of Bitcoin buying by national treasuries seeking to diversify their savings. “If I look at 2026, I’m pretty excited. I think we’re going to see more risk-on buying as we enter the mid-term election period. I think bank adoption, nation state adoption, is going to increase,” he toldFox Business. Strategy executives are not the only ones anticipating a sovereign buying spree for the top crypto. Fidelity, the $6 trillion asset manager, has also made the same call. In the firm’s 2026 outlook report, it named Brazil and Kyrgyzstan as two countries that have recently passed legislation enabling the purchase of Bitcoin for national reserves. “If more countries adopt bitcoin as part of their foreign exchange reserves, then the pressure for other countries to also do it could increase, as they may feel competitive pressure,” said Chris Kuiper, Fidelity’s vice president of research. Lance Datskoluo is DL News’ Europe-based markets correspondent. Got a tip? Email at lance@dlnews.com.

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