BlockBeats news: On January 17, American fast-food chain Steak 'n Shake announced that it has allocated $10 million in bitcoin this week, officially including BTC on the company's balance sheet. This move continues its crypto strategy of accepting Bitcoin payments at all U.S. locations over the past eight months.
The company stated that this decision is part of its so-called "self-reinforcing cycle": consumers using Bitcoin for payments drive sales growth, and the resulting revenue is continuously reinvested into the company's Bitcoin reserve (SBR). This, in turn, provides funding for operational investments such as ingredient upgrades and store renovations, all without increasing menu prices.
Since May 2025, Steak'n Shake has accepted Bitcoin payments at all its U.S. locations through the Lightning Network, aiming to reduce credit card processing fees and attract a younger demographic of cryptocurrency users. The company disclosed that same-store sales in the second quarter of 2025 increased by more than 10% year-over-year, and when customers choose to pay with Bitcoin, payment processing costs can be reduced by approximately 50%.
This purchase is equivalent to approximately 105 BTC (based on the current price), marking Steak'n Shake's most direct Bitcoin treasury allocation to date. Although much smaller in scale compared to large public companies like Strategy, this case demonstrates that corporate-level Bitcoin accumulation continues to expand.