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Press release.
Prediction markets are driven by event-based demand tied to real-world outcomes, and event markets are rapidly becoming one of the fastest-growing trading categories.
Shift Markets has launchedprediction market softwareproviding operators with a practical way to enter this space and bring event-based trading to their existing platforms.
Prediction markets have moved from niche to mainstream, creating a new form of market participation in areas such as politics, macroeconomics, finance, and sports; cryptocurrency Shift Markets enables operators to offer this experience under their own brand without launching a separate platform.
Why Shift Markets launched the Prediction Market software
Prediction markets have long surpassed the experimental stage. The market size for this category has exceeded $50 billion. Volume has grown 130-fold from early 2024 to the end of 2025, with monthly revenue now exceeding $20 billion. Volume.
Rapid growth in prediction markets has changed how operators prioritize this category. Prediction markets are no longer just an interesting niche within the market; for operators evaluating how to expand their product offerings beyond spot and derivatives, they are becoming a genuine growth pathway.
Trading platforms are under increasing pressure to expand their product offerings, create differentiated user engagement experiences, and respond to key market concerns. Event markets perfectly address all three of these needs, allowing users to participate in events related to politics, macroeconomics, finance, sports, and more. Cryptocurrencies simultaneously provide operators with a uniquely distinctive category that remains grounded in trading logic.
Shift is entering this space now because operators need a practical way in. The opportunity is clear, but from an infrastructure standpoint, the path still needs to be viable in terms of liquidity and operations.
Overview of the transportation marketPrediction Market platform
Shift Markets'prediction markets platform is a white-label solution designed for seamless integration into operators' existing environments. Operators can embed it directly without deploying a separate platform, retaining their own branding, design, and domain while maintaining full control over the user experience.
This product is designed for businesses that want to add event-based trading functionality without building a full technology stack from scratch, including the market experience itself, the underlying operational controls, and connectivity capabilities.Liquidity and configuration of the offered market categories.
The final product feels like a native part of the platform, not a standalone destination.
Advanced Product Features
Shift Markets' prediction markets software integrates with existing trading infrastructure, enabling operators to launch such products with minimal complexity.
Complete white-label customization
Operators can launch services under their own brand, design, and domain, ensuring the market experience reflects the rest of the platform and keeping users within the operator’s ecosystem.
Summary of Liquidity
This product connects to liquidity data sources such as Kalshi and Polymarket to support various hedging strategies, enabling operators to enter the space in a more practical way from the start.
Configurable market categories
Operators can define the types of events they wish to offer, including cryptocurrency finance, macroeconomics, sports, or politics, and filter markets according to their business and regulatory scope.
Operator backend
The platform includes operator control functions for creating and settling markets, monitoring trading activity, managing fee structures, and overseeing user positions.
Native platform integration
This architecture is designed to integrate with the operator's existing platforms, including KYC and balance management systems, allowing the product to be incorporated into the broader infrastructure without requiring a separate operational model.
Shift Markets CEO Ian McAfee said: “The expansion of prediction market platforms is happening too quickly to ignore. Most operators have recognized the opportunity, but without rebuilding their platforms, it’s difficult to find a clear path to market. Our software provides them with a practical solution while allowing them full control over their product and user experience.”
About Shift Markets
Shift MarketsShift is a white-label trading infrastructure provider that has been building technology for exchanges, brokers, and trading platforms since 2009. Within its network of clients, Shift has enabled over 200 trading platforms to launch, with total trading volume exceeding $2 trillion.Volume and over 10 million registered end users.
That experience highlighted the importance of this launch. Prediction markets are rapidly gaining attention, but operators need infrastructure that supports actual trading—and Shift is addressing this.
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