Japanese financial group SBI Holdings will integrate Anthropic’s Claude AI across multiple business units, including banking, insurance, securities, crypto assets, and media. Unlike many financial institutions that initially pilot the technology in limited areas, SBI plans to make the tool available to all group employees and integrate it into internal systems via API.
Covering banking and crypto services
SBI stated that this deployment is initially aimed at improving internal efficiency, including automating certain processes, enhancing daily operations, and increasing the speed at which employees handle business. The company also hopes to use this system as a foundation for launching new financial products and services in the future.
The report noted that SBI remains one of Ripple’s key partners in Japan and has long been involved in the local digital assets and blockchain industry. Therefore, this AI deployment is not only a fintech move but also directly tied to its cryptocurrency business strategy.
- The deployment scope covers banking, insurance, securities, crypto assets, and media.
- Claude will connect to the group's internal systems via API.
- Goals include process automation and new product development.
Customer-Facing AI Services
In addition to internal use, SBI is evaluating AI services for customers. The reported directions include financial advice, household budget analysis, and insurance recommendations. The company aims to extend AI from a back-office tool to a front-end product, creating new service entry points.
SBI Chairman and CEO Yoshitaka Kitao stated that AI capabilities are evolving at a rapid pace, and financial institutions need to prepare for this change as early as possible. He also noted that when adopting advanced AI technologies, financial institutions must simultaneously establish systems that meet security requirements and consistently deliver stable services.
Co-developing Japanese financial AI
The collaboration between the two parties goes beyond merely purchasing models. According to reports, SBI and Anthropic plan to jointly develop AI agents tailored for Japan’s financial industry, while ensuring compliance with local regulatory requirements throughout the development process.
New business development will combine SBI’s extensive financial data with Anthropic’s model capabilities. The specific implementation will be led by Ridge-i, an SBI affiliate, which will drive the gradual rollout of AI services across the group.
Tōjō Eiri, Head of Anthropic Japan, stated that the financial industry has high demands for security, reliability, and accountability, making responsible AI deployment especially important. Under the current plan, the initiative will initially focus on enhancing employee productivity before gradually expanding to customer-facing financial AI products.

