Odaily Planet Daily reports that Matthew Modabber, Chief Marketing Officer of the prediction market platform Polymarket, paid at least $350,000 through his personal PayPal account to content creators between January 2025 and February 2026 to promote Polymarket and its prediction market data.
Reports indicate that Modabber transferred over $2.5 million to more than 800 people over 14 months. Verified by Politico, at least 20 influencers who received payments posted approximately 490 pieces of content related to Polymarket on the social media platform X after receiving funds, most of which did not clearly disclose paid partnerships.
The creators involved include conservative commentator Alex LoRusso, political commentator Brian Krassenstein, and Fox News contributor Riley Gaines. Related posts frequently describe Polymarket’s odds changes as “BREAKING” or as event indicators to reinforce the public perception of the platform’s predictive accuracy.
A Polymarket spokesperson stated that collaborating with content creators is part of the company’s standard marketing strategy, aimed at providing global users with “the most accurate, transparent, data-driven market insights.” However, the company did not respond to questions regarding why payments were made through personal accounts or whether the promotions complied with disclosure requirements.
Reports indicate that after Trump's election victory, prediction market interest surged, with Polymarket's trading volume growing rapidly. As the platform seeks to re-enter the U.S. market, it is expanding its brand presence through social media and influencers, while facing scrutiny over disclosure practices, market influence, and regulatory compliance. (Politico)