Odaily Planet Daily reports that Polymarket and Parti.com have announced a strategic partnership to launch the first product integrating real-time prediction markets into live streaming experiences. Starting today, streamers and their audiences can discover, follow, and trade Polymarket prediction markets directly within the Parti.com platform without leaving the site.
Through this integration, content creators can search all markets available on Polymarket’s infrastructure and pin selected markets above the live chat window, allowing viewers to instantly participate in markets related to the live discussion. The partnership also launches the Earn Program, enabling creators to earn a share of the trading fees generated by their viewers in pinned markets.
In addition, both parties will collaborate on launching "Boutique Culture Markets" around trending events in the live streaming ecosystem, extending prediction markets to cultural hotspots on digital platforms—relevant markets have already gone live.
Brian Gallagher, founder and CEO of Parti, said that prediction markets are not just financial instruments but a new form of media, and integrating live streaming culture with Polymarket represents the next wave of media. Matthew Modabber, Chief Marketing Officer of Polymarket, said that live streaming is a natural extension of Polymarket’s mission to build a global information layer for real-time events, and both parties are bringing markets into the contexts and audiences that shape real-time narratives.