Odaily Planet Daily reports that the prediction market platform Polymarket has been accused of promoting its product on social media through paid creators who post simulated trades and fake profit videos.
Reports indicate that relevant creators produced trading videos using simulated websites that closely resemble Polymarket’s official site, with some content showcasing high returns that did not actually occur. Certain videos also required approval from Polymarket. Polymarket managed its influencer marketing campaigns through the marketing firm Virality, and despite restrictions limiting its services to U.S. users, these promotional activities were still directed toward American audiences.
Additionally, The Wall Street Journal reported that Polymarket has a multi-million-dollar promotional partnership with influencer Adin Ross to drive user engagement with platform activities. Polymarket has not yet publicly responded to this claim. (The Wall Street Journal)