OpenAI Launches Ads in ChatGPT; Best Buy and Others Test New Format

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OpenAI has launched ads within ChatGPT, with new token listings among the early use cases. Advertisers can now place targeted ads based on user conversations. Best Buy, Lowe’s, and VistaPrint are testing the feature. Ads are clearly labeled and separated from responses. Inflation data tracking and commerce tools are expected to enhance the platform’s functionality. Users retain control over their data usage.
OpenAI has officially launched advertising in ChatGPT, marking a new phase in its commercial monetization. Advertisers can use a dedicated tool to place ads within conversation scenarios, targeting based on contextual signals from user interactions and presenting ads along the full intent journey. The ad deployment process includes creating campaigns, uploading ad details, and optimizing post-launch; brands such as Best Buy and Lowe’s have already participated in testing. OpenAI emphasizes that ads will be clearly labeled and distinguished from ChatGPT responses, and users can control how their data is used. This move signifies ChatGPT’s evolution from a pure conversational tool to a “conversational commerce” platform, with AI-native ad formats potentially becoming a new variable in digital advertising.

Article author, source: Chinaz.com

OpenAI recently launched advertising services in ChatGPT, marking the AI company’s official entry into a new phase of commercial monetization. Advertisers can now use a dedicated ad management tool to place ads within ChatGPT’s conversational interface.

Unlike keyword-based ads in traditional search engines, advertising targeting in ChatGPT relies on richer contextual signals. Users share more background information during conversations, enabling ads to be presented along the full intent journey—exploring options, comparing choices, and making decisions—rather than simply matching search terms.

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The advertising process consists of three steps.

Create campaigns, set budgets and goals; bulk upload or create ad details directly within the tool; measure results and continuously optimize after launch. Brands such as Best Buy, Lowe's, and VistaPrint are already participating in the test as early advertisers. Amy Adams, Vice President of Media at Best Buy, said consumers are increasingly turning to ChatGPT for research and decision-making, and “it’s critical to be present at these moments,” expressing encouragement over the early results.

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Trust mechanism design

OpenAI emphasized that it has adopted a cautious approach to advertising, implementing multiple trust mechanisms: ads are clearly labeled within the experience and distinctly separated from ChatGPT responses, and users have control over how their data is used in advertising. The company stated that the focus is on creating an experience that is valuable for advertisers while preserving user trust in ChatGPT.

Industry Impact

This move signifies that OpenAI is evolving ChatGPT from a purely conversational tool into a "conversational commerce" platform, where AI-native ad formats—built around conversation, context, and real-time decision-making—could become a new variable in digital advertising.

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