ChainCatcher report: OnGreen, a platform connecting global green technologies with the transformation needs of the Middle East and North Africa, has announced that co-founder Zhang Yu (Martin Zhang) has officially been appointed Chief Green Officer (CGO). This appointment will further strengthen OnGreen’s capacity to implement and execute projects in ecological restoration and sustainable agriculture. Zhang Yu brings over 20 years of hands-on experience in sustainable agriculture and desertification control and is certified by the Chinese Academy of Sciences as a “Lifetime Expert in Desertification Control.” He has led multiple national-level agricultural demonstration projects in Hebei, Shanxi, Gansu, and Qinghai. Zhang Yu stated: “On the OnGreen platform, I aim to bring this experience to the global stage—combining physical technologies with Web3 financial layers—to accelerate green transformation in the Middle East and turn deserts into the foundation of sustainable civilization.” This appointment comes as OnGreen accelerates the rollout of its Oasis Journey model, which integrates desertification control, low-carbon construction, AI optimization, and real-world asset tokenization (RWA), while aligning with regional strategic initiatives such as the Saudi Green Initiative and UAE Net Zero 2050. OnGreen is a Web3-enabled green technology platform dedicated to driving the transformation of the Middle East and North Africa from “desert to oasis” and from “brown economy to green economy.” Through a blockchain-verified impact assessment mechanism and the Oasis Journey ecosystem, OnGreen is building a transparent, participatory, community-driven model for environmental governance. Its ESG tokens, carbon credit registry system, and green asset trading platform are designed to provide the digital infrastructure necessary for sustainable economic transformation across the region.
OnGreen Appoints Martin Zhang as Chief Green Officer to Accelerate the Middle East's Green Transition
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Summary
OnGreen news: Martin Zhang, co-founder, has been appointed Chief Green Officer to accelerate efforts in ecological restoration and sustainable agriculture. With over 20 years of experience in desertification control, Zhang will integrate physical technologies with Web3 adoption to expedite the Middle East’s green transition. This promotion supports OnGreen’s Oasis Journey model, which combines desertification control, low-carbon construction, AI, and real-world asset tokenization. As a Web3-enabled green platform, OnGreen leverages blockchain to transform the Middle East and North Africa into oases through impact tracking and green asset trading.
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