According to a January 17 PANews report citing Coindesk, crypto lending platform Nexo has signed a four-year sponsorship agreement with the Audi-Revolut F1 team, further expanding its sports partnerships just one month after reaching a collaboration with the Australian Open. According to insiders, the deal is worth tens of millions of dollars. The brand will be deeply integrated into the team's visual identity, with prominent placements on the car livery, drivers' and pit crew members' helmets, and sleeves. In the 2024-2025 season, cryptocurrency exchanges have invested a total of $56.8 million in sports sponsorships. Football remains the dominant sport, accounting for nearly 60% of all new sponsorships.
Nexo Signs Four-Year Sponsorship Agreement with the Audi F1 Team
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Summary
Nexo has signed a four-year sponsorship agreement with the Audi F1 team, following its recent partnership with the Australian Open. The multi-digit million-dollar deal will feature Nexo's branding on race cars and team equipment. Crypto news highlights the increasing visibility of crypto brands in sports, with the industry securing $56.8 million in F1 and football sponsorships for the 2024-2025 period.
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