Morgan Stanley: Crypto ETFs Remain in Early Adoption Phase

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Morgan Stanley says crypto adoption is still in its early stages, with most demand coming from self-directed investors. Amy Oldenburg, the firm’s head of digital assets, noted at the DC Blockchain Summit that blockchain adoption is progressing slowly as advisors assess how to incorporate digital assets into portfolios. Approximately 80% of crypto ETF trades on Morgan Stanley’s platform originate from self-directed accounts. Since 2024, the firm has permitted clients to purchase Bitcoin ETFs within brokerage accounts, gradually expanding access. Major institutions are now establishing initial crypto allocation ranges, typically between 1% and 4%.

Odaily Planet Daily reports: Amy Oldenburg, Head of Digital Assets Strategy at Morgan Stanley, said at the DC Blockchain Summit that market adoption of crypto ETFs is still in a very early stage, and financial advisors are currently evaluating how to allocate digital assets within traditional investment portfolios.

Oldenburg noted that current demand still primarily comes from self-directed investors rather than accounts managed by financial advisors. She stated that approximately 80% of crypto ETF trades on the Morgan Stanley platform originate from self-directed investment accounts.

Morgan Stanley has allowed clients to purchase Bitcoin ETFs in their brokerage accounts since 2024, gradually expanding access to the product. Oldenburg said the process has been carried out in a “step-by-step, cautious manner,” as the wealth management industry still needs time to understand this new asset class and explore its role in asset allocation models.

As institutional participation increases, some major financial institutions have begun setting initial allocation ranges for crypto assets in their portfolios, typically between 1% and 4%.

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