According to ChainCatcher, Orange Cap Games (OCG), the parent company of Moonbirds, has officially released the whitepaper "Birbillions Thesis," proposing a hybrid business model combining "physical collectibles + crypto memes." The whitepaper highlights a core pain point in the crypto industry: the divide between "serious companies" and "absurd memes." OCG aims to capture the attention of non-crypto users through physical toy distribution (via channels like Asmodee and GTS), using the $BIRB token as a value coordination layer. Data shows that OCG's physical revenue reached $8 million in its second year of operation. The thesis claims that its goal is to become the first crypto-native consumer company to achieve $1 billion in annual revenue not through transaction fees or token sales, but through physical product sales.
Moonbirds' Parent Company Launches 'Birbillions' Strategy, Aims for $1 Billion Annual Physical Revenue
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Summary
Moonbirds' parent company, Orange Cap Games (OCG), has released the "Birbillions Thesis" whitepaper, outlining a hybrid model that combines physical collectibles with crypto memes. The strategy aims to tap into crypto industry news and broader market trends by distributing toys through Asmodee and GTS to attract non-crypto users. OCG reported $8 million in physical sales in Year 2 and aims to achieve $1 billion in annual revenue through physical sales, using $BIRB as a value coordination layer.
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