MicroStrategy Buys $1.25B in Bitcoin, Adds 13,627 BTC

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MicroStrategy continues its long-term investing approach by purchasing 13,627 BTC for about $1.25 billion, raising its total holdings to 687,410 BTC. The move aligns with its value investing in crypto strategy, treating Bitcoin as a core asset. The firm has consistently added to its position, reinforcing its belief in Bitcoin’s long-term potential.
MicroStrategy Buys $1.25B in Bitcoin, Adds 13,627 BTC
  • MicroStrategy purchases 13,627 BTC for ~$1.25 billion.
  • Total Bitcoin holdings now reach 687,410 BTC.
  • Firm doubles down on Bitcoin as a long-term asset strategy.

MicroStrategy Adds Another $1.25 Billion in Bitcoin

MicroStrategy has once again made headlines with another massive Bitcoin purchase. The business intelligence firm, led by Bitcoin bull Michael Saylor, acquired 13,627 BTC for approximately $1.25 billion, according to a recent announcement. This bold move boosts the company’s total Bitcoin holdings to 687,410 BTC, reinforcing its status as the largest corporate Bitcoin holder in the world.

The average purchase price for this latest acquisition has not yet been disclosed, but this buy continues MicroStrategy’s aggressive accumulation strategy — one that’s become central to its corporate identity. As Bitcoin continues to attract institutional attention, MicroStrategy remains at the forefront of this movement, making it clear that their faith in the digital asset remains strong.

A Deepening Commitment to Bitcoin

MicroStrategy has been steadily accumulating Bitcoin since August 2020. What started as a treasury strategy to hedge against inflation has transformed into a core component of the company’s balance sheet and brand.

With this latest purchase, the company’s total BTC stash — valued at over $30 billion at current prices — reflects a strategic, long-term bet on Bitcoin’s future as a store of value and potential global reserve asset.

CEO Michael Saylor has consistently stated that Bitcoin is “digital gold” and offers better protection than traditional assets. This latest acquisition sends a strong signal to the market: institutional belief in Bitcoin is not only intact — it’s growing.

JUST IN: Strategy bought 13,627 $BTC worth ~$1.25B.

They now hold 687,410 $BTC. pic.twitter.com/kUy9jWx0pk

— Cointelegraph (@Cointelegraph) January 12, 2026

What This Means for the Crypto Market

Each major purchase by MicroStrategy typically has a ripple effect across the crypto industry. It not only boosts investor sentiment but also underscores increasing institutional conviction in Bitcoin. As more companies consider digital assets for treasury diversification, MicroStrategy remains the benchmark for bold corporate crypto strategy.

With over 687,000 BTC under its control, MicroStrategy now holds more than 3.2% of the total Bitcoin supply that will ever exist — a staggering figure that highlights both scarcity and long-term confidence in the asset.

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