Meta wiped millions of fake followers from the accounts of celebrities like Cristiano Ronaldo, BLACKPINK, and Taylor Swift this week as its AI moderation systems scaled up across Facebook and Instagram.
The cleanup is part of a wider Meta push that introduced AI tools aimed at impersonation, scam ads, and coordinated inauthentic behavior on its apps.
The Great Purge of 2026 Hits Celebrities on Instagram
Celebrities, including Kylie Jenner, Ariana Grande, Justin Bieber, Selena Gomez, Virat Kohli, and Priyanka Chopra, all saw their numbers drop, with some losing millions overnight.
The wave followed Instagram’s May 5 policy update and a new moderation system trained to spot fake engagement patterns and predict user age.
K-pop and football accounts have long been favored grounds for bot farms inflating reach for crypto promotions, fake giveaways, and sneaker scams. A sweep of this size shows how deep automated activity had spread inside the platform’s biggest profiles.
Meta’s broader cleanup removed 10.9 million accounts tied to scam centers in 2025 and 159 million scam ads, according to its update. The company says 92% of those ads were taken down before any user reported them.
Crypto Promo Bots Sit at the Center of the Meta Sweep
Crypto scam farms have been heavy users of Meta surfaces. Fake influencer profiles push token presales and airdrop hoaxes, impersonating figures like Elon Musk and Vitalik Buterin. They have saturated comments under celebrity posts for years.
The new detection model targets that pattern, scanning bios, behavior signals, and image context. It flags impersonators of brands and public figures.
The move arrives at a sensitive moment for Meta’s wider crypto plans. The company recently rolled out stablecoin payouts in USDC for creators in Colombia and the Philippines. A cleaner ad and creator surface helps Meta court-regulated payment partners as it scales its blockchain push.