According to the official announcement, Matrixport has announced its official rebranding to BIT, effective March 20, 2026, with a gradual transition of its brand name and visual identity over the coming weeks. This rebranding reflects the platform’s evolution from a digital asset service provider to a comprehensive digital financial infrastructure, encompassing areas such as custody, trading, payments, RWA, and on-chain access. The company emphasized that the rebranding does not alter the nature or scope of its services; user accounts and assets will continue to function normally. BIT currently manages over $6 billion in assets and processes over $7 billion in monthly trading volume, with offices in seven countries and regions worldwide. It holds multiple regulatory licenses, including Singapore’s MPI license and Switzerland’s FINMA collective asset management license.
Matrixport Rebrands as BIT, Expands Digital Financial Infrastructure
TechFlowShare
Summary
BIT, formerly Matrixport, announced on March 20, 2026, that it will rebrand as BIT effective the same day, with a phased rollout of its new name and visual identity. The change reflects the platform’s expansion into a comprehensive digital financial infrastructure, including custody, trading, payments, RWA, and on-chain data access. BIT operates in seven countries and holds licenses such as Singapore’s MPI and Switzerland’s FINMA, processing over $70 billion in monthly trading volume in the digital asset market.
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