Lolli just made earning Bitcoin as mindless as swiping your card at checkout. The Bitcoin rewards platform is rolling out automatic cashback on debit and credit card purchases, eliminating the browser extensions, coupon codes, and extra steps that have historically made crypto rewards feel like a chore.
The feature works at thousands of merchants. Users link their existing cards, shop as they normally would, and bitcoin shows up in their Lolli account.
From browser extension to invisible layer
Lolli has been in the Bitcoin rewards game since 2018, originally operating through a browser extension that tracked purchases at partner retailers and kicked back a percentage in bitcoin. The new automatic cashback feature builds on Lolli’s existing “Card Boost” program, which already allowed users to link debit or credit cards for in-store bitcoin rewards. This expansion takes that concept and pushes it to a much broader set of merchants, making the passive earning experience the default rather than the exception.
Since its founding, Lolli has rewarded over 600,000 users with more than $20M in bitcoin across 50,000-plus stores. The company offers rewards of up to 30% at select merchants, with an average of about 7% back.
The Thesis acquisition and the bigger picture
Lolli was acquired by Thesis in July 2025, a deal framed around building a “circular Bitcoin economy.” In practice, that means Thesis wants to create a system where people earn bitcoin, hold bitcoin, spend bitcoin, and never have to think about off-ramps or on-ramps.
In December 2025, Lolli integrated with Lightspark’s Spark platform for instant, self-custodial bitcoin withdrawals. Users can now pull their bitcoin rewards out of Lolli and into their own wallets instantly via the Lightning Network, rather than waiting for slow on-chain transactions or keeping funds on the platform.
What this means for investors and the competitive landscape
Lolli isn’t the only player in the bitcoin rewards space. Fold offers a similar debit card with bitcoin rewards. Strike has its own cashback features. Traditional fintech companies like Cash App let users auto-invest spare change into bitcoin. What separates Lolli’s approach is that it works with cards users already have. There’s no new account to open, no new card to apply for, no credit check.
For existing Bitcoin holders, the calculation is even simpler. A household spending $3,000 a month on card purchases at an average of 7% back would accumulate roughly $2,500 in bitcoin rewards per year, without changing any spending habits.
The risk is that bitcoin’s price can go down just as easily as it goes up. Earning 7% back in an asset that drops 30% in a quarter means you effectively lost money compared to fiat cashback.