Jack Dorsey has spent years telling anyone who will listen that Bitcoin is the future of money. Now he’s putting Block’s entire product ecosystem behind that thesis, rolling out a series of initiatives designed to turn Bitcoin from a speculative asset into something you might actually use to buy coffee.
The push spans every corner of Block’s business: Cash App, Square, Bitkey, and its mining hardware arm Proto. Together, they form what amounts to a full-stack attempt at making Bitcoin functional for regular people, not just traders watching charts at 3 a.m.
Bitcoin Day and the $1M giveaway
Block held a “Bitcoin Day” event from April 6-10, running a $1 million Bitcoin giveaway designed to get users actually transacting with BTC across Cash App, Square, and Bitkey. Individual users could receive up to $80 in Bitcoin.
Cash App had already been laying the groundwork. In February 2026, the platform revamped its Bitcoin features, removing transaction markups on larger purchases and introducing Bitcoin rewards.
Square flips the default for merchants
On March 30, Square began automatically enabling Bitcoin payment acceptance for eligible sellers. If you’re a merchant on Square, you now accept Bitcoin by default, with an opt-out available.
Proving the reserves, building the trust
On April 28, Block launched a public proof-of-reserves dashboard, revealing that the company holds 8,883 BTC valued at approximately $616 million. The dashboard is designed to let anyone verify Block’s Bitcoin holdings in real time.
Investors responded accordingly. Block’s stock surged 10% following the disclosure.
What this means for investors
Block’s strategy is essentially a bet that Bitcoin’s value proposition shifts from “digital gold” to “digital cash.” No other company of Block’s scale is attempting to own the entire Bitcoin experience from mining to spending, with touchpoints across Cash App, Square, Bitkey, and Proto.
The risks are real. Regulatory uncertainty around cryptocurrency payments varies wildly by jurisdiction, and a hostile regulatory move in a major market could slow adoption regardless of how frictionless Block makes the user experience.