BlockBeats news: On March 17, AI and blockchain infrastructure company Gency AI announced the completion of a new $20 million funding round, with participation from investors including TikTok, HF0, XYZ, Streamlined Ventures, Hat-Trick Capital, ViaBTC, and Basics Capital.
The company stated that this round of funding will be used to expand its decentralized advertising execution and settlement network, strengthen its privacy-preserving computing stack, and accelerate product deployment and ecosystem partnerships in North America, Asia, and Europe.
Gency AI plans to build a verifiable advertising infrastructure using blockchain and smart contracts, recording ad impressions, conversion results, and revenue distribution on-chain to enable automated settlement and transparent revenue sharing, addressing long-standing issues in the digital advertising industry such as data ownership, attribution transparency, and cross-platform settlement efficiency.
Technically, the network consists of modules such as an on-chain identity system, a privacy-preserving computation layer, a clearing and settlement protocol, and an AI optimization engine. By integrating privacy-preserving technologies like TEE, PSI, and MPC, it optimizes advertising strategies and attributes performance without exposing users' raw data.